About the Founders
Kayla Wight, Senior Managing Director, and Co-Founder of Pink Gator. Kayla began her career at 15 years old as the app developer of The Digital Guestbook® and patented in 2015 with the USPTO. This milestone set in motion the trajectory of her career in computer science. Her intel amasses the digital marketing landscape, with a strong discipline in data science. Kayla was recognized as a scholastic leader nationally by the United States Air Force in 2018. She was awarded The Commanders Scholarship to the Fulton School of Engineering for Computer Science, a full-ride scholarship, only 10 scholarships awarded annually in the country. Kayla continues her education in the pursuit of a Doctorate in Computer Science currently through the University of London. As a vital role in Pink Gator, Kayla encompasses an uncanny ability to understand a clients’ wants, needs and goals and marry the appropriate services necessary to curate a viable plan of action. Her skillset and leadership are the necessary components to the success and future of Pink Gator and the digital marketing leader we are to the Sports Memorabilia Trade Industry.
Katherine Wight Senior Managing Director, and Co-Founder of Pink Gator. Katherine is a serial entrepreneur and has over 30 years in Public Relations and Marketing (encompassing all forms of medium) with a finite specialty in the affluent market for Luxury Automotive. Immediately following the creation of The Digital Guestbook, patented October 2015, the company branched out to assist a client with the marketing of a Sports Cards and Memorabilia event for the Super Bowl 49 in 2015. From that event a new niche was formed in what would later be known as marketing for “The Hobby.” This marriage of marketing to The Hobby and the client would become one as the years followed, so it would become not only a niche, but a passion for both.
Katherine received her Undergraduate Degree in Communications from U-Maine and followed by Master’s Degree work in Public Relations and Corporate Communications from the University of Florida, and in 2019, the completion of her latest Master’s Certificate in Algorithms from Princeton University.
Kayla and Katherine Wight, a dynamic daughter-mother duo, are registered Members of the Daughters of the American Revolution and Daughters of the Mayflower, as well as, former service members of the United States Army Reserves and United States Air Force. Born into a lineage of responsibility, Kayla and Katherine conduct their personal and professional lives with incredible integrity, ethics and grit.
About the History
Nearly three decades ago Katherine Wight and two partners, opened the doors of their first Marketing Agency in Miami. From there a revolution and evolution continued with two patent pending application innovations; 300 plus clients served nationwide including some of the largest Fortune 100 companies historically. In 2015 after 20 years of experience in TV, Radio, Newspaper and Direct Mail as the primary forms of medium, the agency made a hard pivot. The agency focused solely on Digital Marketing through utilizing automated workflows and hence, The Digital Guestbook® was born.
As pioneer soldiers in email marketing and data mining for over 20 years, we are, without a doubt, categorically experts in Digital Marketing.
Our team consists of computer engineers, data scientists and digital marketing experts with experience working for Amazon, GoDaddy, Google and Intel.
We are United States based and located in the Mountain Time zone. We have live support available Monday through Friday from 9 a.m. to 5 p.m. MST.
For the past nearly 30 years, we have helped businesses create and expand their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. Talk to us today about how we can support your growth, limit your turnover, and put you on a solid track to success and profit.
Our service includes a comprehensive consultation to help identify gaps and opportunities, and results in a comprehensive assessment that includes a digital marketing plan with timelines and projected cost. Our customized plans are made up of quality services that will help you acheive your goals quickly and smoothly.